Music Publishing and Merchandising

Merchandising is becoming an increasingly important source of revenue for music publishers during these times of rapidly declining physical sales and decreasing synchronization fees. The panelists for this discussion will include senior marketing executives from music publishing and licensing organizations.  They will share their insight and experience on how they have parlayed music into successful merchandising/branding programs.  Learn how you can capitalize on this area of licensing for your copyrights.

Panelists

Greg Barron
Director, Licensing, Cherry Lane Music Publishing

Mike Brown
VP Licensing, American Greetings Corporation

Gary Hovey
Executive Vice President, Elvis Presley Enterprises, Inc.

Felix Sebacious
Sr. VP of A&R, Bravado International Group Merchandising Services, Inc.

Justin Shukat
GM/Partner, Primary Wave Music

Moderators

Mary Beth Roberts
VP/Catalogue Development, Sony/ATV Music Publishing