Billboard's Music & Advertising Conference

June 15 - 16, 2010 at The Edison Ballroom

AIMP members, register today for only $349!

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Join Billboard and Adweek at this 2nd annual event to explore how the worlds of music and advertising are intertwined, and examine how big brands, artists and music supervisors are benefiting from working together during captivating keynotes interviews, informative case studies, and interactive panel discussions.

Keynote Q&A with KID ROCK!

Rock will speak about his continuing brand relationship with Jim Beam, which has sponsored his tours and will be working as a partner on his next album, due later this year. And of course, he will discuss a career marked by bold artistry and controversy at almost every turn. Rock has sold more than 22 million albums in the U.S alone, and is responsible for hits including "Bawitdaba," "Picture" (with Sheryl Crow) and "All Summer Long."

PROGRAM HIGHLIGHTS:

You won't want to miss members of the groundbreaking rock act Devo as they explain their multilayered collaboration with ad agency Mother to build Devo’s brand. The discussion will take place on the day of the album’s release.

Jacob
Research Consultant
Mother L.A.

Gerald Casale
Devo

Mark Mothersbaugh
Devo

Billl Moulton
Creative Director
Mother L.A.

Jeremy Welt
SVP New Media
Warner Bros, Records

 A CONVERSATION WITH:
STEVE SCHNUR
Worldwide Executive
of Music and Marketing,
Electronic Arts

NETWORKING COCKTAIL RECEPTION
Sponsored by Guvera

PLUS
Access to a Billboard Research Paper with unique data and information on some of music's biggest brand partnerships!

SPOTLIGHT ON:
TAKING IT TO THE NEXT LEVEL:
USING AD PLACEMENT TO DRIVE SALES
Managers and publishers talk about how to make the connection with the audience that can actually generate revenue.  You scored the sync, now use it to pay the rent:

SPEAKERS:

 YiPei Chen-
Josephson
Head of Marketing
& Licensing
Glassnote Records

Priya Dewan
Label Manager
Warp Records

Jordan Kurland
Owner
Zeitgeist
Artist
Management, LTD

 Eric Sheinkop
President/
Co-Founder
Music
Dealers

Richard Stumpf
Senior Vice President,
Creative/A&R
& Marketing
Cherry Lane Music

Emily White
Co-Founder
Whitesmith
Entertainment

For The Latest Speaker & Schedule Updates, Visit The Website:
www.MusicAndAdvertising.com

Registration issues?  Contact Lisa Kastner at 646-654-4643 or LKastner@billboard.com