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What Happened In Latin Music In 2016?

January 11, 2017

Latin album sales are down (as with everyone else) and Latin digital song sales are down (as with everyone else) in 2016. But buoyed by strong streaming numbers, overall consumption of Latin music in the U.S. (in equivalent album units, which combine traditional albums sales, streaming equivalent units and track equivalent units), grew by 13.6% in 2016, from 25.6 million in 2015 to 29 million, according to Nielsen Music. 


That means Latin saw the third-biggest increase in music consumption year-over-year, after R&B/hip-hop and holiday music, among the major genres tracked by Nielsen. 
 
Read more here.  

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