• Licensing Assistant Wixen Music Calabasas • Royalty Audit Manager (NY) • Senior Royalty Analyst (NY) • Royalty Analyst
View All Jobs
US Copyright Office U.S. Copyright Office, NewsNet Issue 628
Billboard Biz Desert Hearts to Embark on Endless Summer Tour
Digital Music News The Harambe the Gorilla Official Playlist…
• Billboard Latin Music Awards 2016 • Latin Artists Who Are Helping Kids Get A Better Education • Latin Artists Cover Morrissey for 'Mexrrissey' Album • Maestro Cares Foundation’s 2016 Changing Lives, Building Dreams Gala • A Look Back at Natalie Cole's Final Album, 'Natalie Cole En Español'
View All Entries
• Led Zeppelin Copyright Trial Scheduled For May 10 • McCartney Takes Battle For Beatles Songs To Copyright Office • Copyright Alliance Statement on USCO IT Modernization Plan • US Copyright Office Announces Review Of Safe Harbours • The $5 million 'Blurred Lines' legal fight over the song's 'vibe' could permanently change the music industry
View All Entries
View All Latin Corner Entries
There is a lot going on in the Latin market nowadays, and I believe we are witnessing an advance of the future.
The domino effect of the internet and the digital downloads –legal and illegal– followed by the disappearing act of the retailers, and some major and independent record companies, is dramatically changing the business landscape. Some major acts are realizing that the erosion of sales is reducing the marketing budgets and, therefore, the promotion of their music. Record companies are experiencing a drastic decrease of physical sales and there is no significant progress in the digital Latin market, but artists live off their performances, not record sales, and here's where the paths visualized by these erstwhile partners start to diverge.
Established artists now realize that the old days of spending are over, and they cannot rely entirely on their labels for the promotion of their singles and/or albums, if they want to maintain the amount of personal performances steady. So, artists are starting to have a bigger presence on the internet by themselves. Facebook, MySpace, YouTube and Twitter are now great tools for marketing to fans and, much more importantly, they are also starting to promote their music on radio stations, bypassing or replacing the labels' work with great success. The rationale behind this move is: the labels soon will not have records to sell, and until there is a reliable system to sell music, we still have shows to put on. The first signs of established artists becoming independent are here. Some of them are just signing distribution or license deals for short periods of time and small numbers of records, instead of direct agreements with the labels. Others are considering not to record albums anymore, just recording one song every four to six months, as they believe they can have enough airplay to go on, saving money and time, and really making a profit on every single song recorded.
If this trend continues and more artists successfully market their own records, we are going to see the creation of independent marketing companies to service those artists, and more artists creating their own marketing structures. Some of them will see this as an opportunity to be free in the creation process on a record, make their own decisions, take their own risks, invest their own money and measure their own success. New artists will continue to break out as a product of a record label, but many new ones will find the promotion of a single by an independent marketing company very attractive. In other words, record labels could be one more player in the promotion of new artists, instead of being "the player."
It looks like anything can happen in the present environment and everybody is pondering their next move. Are we, independent music publishers, ready for the challenges and changes ahead?
© 2010 Maximo Aguirre
Latin Alternative Music Conference
Music Industry Toolbox
PMA Production Music Conference
Sync Summit Hollywood
Music Licensing Regime Is Out Of Tune View More
How much should writers and publishers get paid? with Rich Stumpf of Atlas Music Publishing View More
See all Articles
YouTube Basic for Rights Holders - FREE Webinar
by A. Davis
View Full Post
SISTA JEANS BLUES MACHINE WINS HMMA AWARD FOR BEST BLUES BAND
by J. McClain(MaShay)
View Full Post
See all Posts
The CA report on "The Making Available Right in the US"
The Copyright Office has just released is report on "The Making Available Right in the United States.” A …
AIMP Signs On To A2IM Webcasting IV Brief Currently in Washington, DC there are rate deliberations going on in the Section 114 webcasting rate proceeding. The record …