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June 26, 2009

AIMP After the Panel: Branding

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The June AIMP panel discussion on branding continues here with AIMP After the Panel questions from the audience.

Moderator Kasaan Steigen analyses the Bacardi deal with Groove Armada.
 
Michelle Belcher, partner at Primary Wave, outlines the approval process and the changes in artist attitudes toward licensing their music to products.
 
Click here to read more.
Click here for the
I’M WITH THE BRAND: Branding Fact Sheet
 
Members can listen to the panel podcast here.

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