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4/22/21 History Lessons: Synchronization and Music in Advertising



4/22/21 History Lessons: Synchronization and Music in Advertising

Ever wonder who the very first sync licensing person was? Warner Chappell’s Keith D’Arcy will take us through the transition from silent film to talking pictures, and describe how Tin Pan Alley went Hollywood in the 1920’s. Along the way, you’ll discover how synchronization was born and how the movies paved the way for the globalization of American popular music.  Music in advertising has become an important aspect and monetizer of the global music industry, but it wasn’t always relevant nor respected. Josh Rabinowitz, an important player in the business for the last two decades, will examine that history and deliver some anecdotal insight into why people pay so much attention to that intriguing space where music and ads intersect



Panelists

Keith D'Arcy

Josh Rabinowitz

Moderators

Julia Buchheim

To hear podcast clips of other AIMP panels click here.

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