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Licensing and The Evolving Music Business

Posted November 19, 2010

by R. Feldman

The LA chapter of the AIMP recently hosted a panel on movie trailers. This enlightening panel, which will soon be available to members for streaming and downloading, highlighted the ever increasing role music plays in the marketing of movies. But it's not just movies!

From products to services to content, music can truly make a difference in the success of the campaign. Is this the new model? Well, certainly part of it. There was a time in the not so distant past when advertising and music were not acceptable in the same sentence to any respectable artist - now it's not only accepted but "cool". Big Champagne's Ultimate chart is a good example of this trend and really says a lot about what the future music business will look like. This chart measures the basic popularity of a song. It combines traditional metrics such as airplay and I-tune sales with mentions in Facebook, Twitter and, more importantly, the level of P2P file sharing. So from an advertiser's perspective this chart is a perfect tool to select music and match it with a targeted demographic. 

However as with all trends, there is a great amount of hype and silliness. I think this short video perfectly sums it up:

http://www.mediabistro.com/agencyspy/xtranormal-now-for-agency-music-supervisors_b10379

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