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• Client Services Manager, PML (NA/NY/Toronto)
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YouTube has officially debuted a “Checks” step in the upload process to automatically analyze videos for copyright violations and possible ad-monetization issues. The San Bruno-headquartered video-sharing platform formally unveiled “Checks” in a YouTube Community blog post. Currently available to creators who upload content via desktop – YouTube is “slowly rolling out this feature,” per a supplementary resource – the copyright-violation checks “usually finish within 3 minutes,” according to the Google-owned entity. Ad-suitability analyses, for their part, “can take a couple minutes longer,” though uploaders will have access to an on-screen estimated-completion timer. Moreover, creators can go ahead and post their videos before the “Checks” step finishes, but “if an issue is found, it might impact the video’s visibility or monetization of the video,” per YouTube. On the copyright-claim front, YouTube will timestamp possible violations and identify the allegedly infringed material(s), and uploaders will then have the chance to dispute said claims or edit out the protected media. In terms of ad-suitability checks, however, creators can “request human review” if they believe that the system has incorrectly flagged components of their video, thumbnail, and/or metadata. Lastly, YouTube emphasized that even if a video passes through “Checks,” it’s not automatically protected “from other potential issues after publishing,” manual claims and copyright strikes among them. Plus, given this new step’s presence, uploaders are no longer required to post their works as unlisted/private to check for possible copyright violations. Read more of this Digital Music News article here. |
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