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AIMP PANELS

May 21, 2003

Time: 5:30

CREATING AN INTERNET STRATEGY FOR EXISTING CATALOGS

The panel will present new and future methods of exposing existing catalogues to potential users, both via creative multi-media exploitations and the creation of new products. The Internet is creating traffic that can be linked to other sites, generating cross-marketing opportunities, providing valuable information and data, and ultimately the selling products embodying musical compositions. The panel will provide provocative ideas as to how this innovative new means to exploit music can be actualized.

Panelists

Michael Simon
Senior VP of Licensing, Chief of Strategic Development and Marketing for the Harry Fox Agency, Inc.

Michael Pollack
Senior VP and General Counsel, Elektra Records

Kathleen Marsh
CEO of Musicnotes, Inc.

Peter M. Thall
Attorney and Author

Moderator

No Moderator Details Available

AIMP Panel

Place: View Map
ASCAP
One Lincoln Plaza
New York, NY 10023

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