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November 20, 2008

Time: 11:30am-1:45pm

Music Libraries Make Money...so you want a piece?!!!!

With the acquisition of music libraries being the current trend in the music business, it’s time to talk to a few key executives and composers making the deals and shaping the business.  Production music is a very convenient medium for media producers – they can be assured with library music that they will be able to quickly license any piece of music, both the master and the composition, at a reasonable rate.  Will music publishers change their business models based on the growing success of libraries?  Due to expanding outlets for music, such as cable, online and audio visual product, production music will only continue to grow.  During this AIMP panel, we will discuss the flexibility and constantly changing landscape of production music.

Panelist from left:  Dain Blair, Composer;  Alison Smith, BMI (Moderator), Randy Thornton, Non-Stop; Carl Peel, Killer Tracks;  Alicen Schneider, NBC Uni;  Randy Wachtler, 615 Music; Michael Crepezzi, BMI (AIMP VP)

Photos by Janet Landrum courtesy of House of Blues Sunset


Randy Wachtler
President/CEO, 615 Music and Chairman, PMA

Carl Peel
VP of Production, Killer Tracks

Alicen Schneider
VP, Music Creative Services, NBC Universal Television

Randy Thornton
CEO, Non-Stop Music, a division of Warner/Chappell Music

Dain Blair
Composer, Deal or No Deal & Extreme Makeover and Library, Groove Addicts


Alison Smith
SVP Performing Rights, BMI

AIMP Panel

Place: View Map
House of Blues
8430 Sunset Blvd.
West Hollywood. Valet parking, on site $7. Call 323-848-5100 for directions.

Additional Speaker Information

Randy Wachtler is President 615 Music & Chairman of the PMA (Production Music Association). Randy Wachtler is the President/Founder and Composer of 615 Music Companies, headquartered in Nashville, TN, with affiliated offices in Los Angeles. (615 Music Productions, Inc., Quarter-Past-Six Music PublishingCo./ASCAP, Joyce-Lee Music Co./BMI, Two Little Boys Music/SESAC ) 615 Music Library, LLC, (615 Trax/ASCAP, Randy Berg Music/BMI, DHH Music/SESAC) 615 Music Recording Studios 1030 Company Real Estate and the Molly-Hunter Trust Co.) In addition to his role as head of 615 Music, Randy is currently the Chairman and a Member of the Board of Directors of the Production Music Association (PMA,) based in Los Angeles. (2003-’10) Born and raised in Minneapolis, MN, where he started playing drums in local bands, Randy then moved to Tampa, FL where he continued to tour with regional bands. He studied at the University of South Florida, and played drums in several touring groups throughout the Southeast for 4 years. In 1980, Randy moved to Nashville where he continued his studies in recording industry management at Middle Tennessee State University (MTSU.) Upon graduation from MTSU in 1984, Randy founded 615 Music Productions. Since its founding, 615 Music has become a full service commercial music production company and world leader in the creation of music for advertisers, television networks, TV and Radio stations, interactive, and cable worldwide. 615 Music’s production music division specializes in composing and distributing several production music catalogues including the “Platinum” collection, “Promo Accelerator,” “Metro,” “Gold Series,” “Scoring Stage” and the “615 Song Catalogue,” with other distributed libraries including AMP, ZEN, Kingsize NYC, Music Shop and Music Gallery. Collectively, the company’s catalogues feature over 600 CD’s across 15 Production Catalogues available for license to Film and TV productions, Theatrical Trailers, corporate and A/V productions. The library is currently distributed in over 68 countries globally. Under Randy’s leadership, 615 Music’s clients today are comprised of some of the top media brands in the world. They include: NBC Television Network, Today Show, ABC Sports, CBS-TV, A & E Network, The History Channel, The History Channel UK, Animal Planet, CMT, MSNBC, TLC, Discovery Channel, Buena Vista TV, ABC Sports, Weather Channel, Family Channel, PBS, L.A.Lakers/KCAL-TV, NBC Sports, HGTV (Home & Garden TV), Tri-Star Pictures, Warner Bros. Domestic TV, Chicago Bulls/WGN-TV, NY Yankees/WPIX-TV, Dominos Pizza, Disney, Ford, in addition to over 250 television stations worldwide. Randy’s other affiliations include: NARAS-Board Member (GRAMMY’S, Nashville Chapter ’07-present) Leadership Music Board Member (2008-2010) Board Member: PROMAX International (Broadcast Promotion & Marketing Executives, served from ‘94-‘99), Board Member: NATAS Mid-South region (Emmy Awards ’95-‘2000) Member: NAF, AF of M, AFTRA, NATAS, and Chamber of Commerce. Randy has led 615 Music to numerous prestigious industry award wins and nominations. These include: National EMMY for A&E’s “Biography”, Numerous NATAS EMMY Regional Award , PROMAX Muse Awards, Mobius Award , Clio Award, '95, '94, 2000 PROMAX International Gold Medallion, Los Angeles Emmy, '95 NAF Addy, '96 Telly Award, National Silver Microphone, Regional Emmy and Hollywood Radio & TV Soc. Award (IBA), MTSU “Wall of Fame” induction and over 80 national and international awards for music composition. Randy himself has been a featured speaker at numerous PROMAX Conferences and NARAS’ “Grammy in the Schools” events. He and wife Davonna have two sons, Harrison, and Haden, and they enjoy spending time together and rooting for their favorite NFL team, The TN Titans. Randy holds a B.S. Degree in Mass Communications/Recording Industry Mgmt. with Minor in Business Administration, from MTSU.

As Vice-President of Production for Killer Tracks, Carl Peel oversees the creation of over 100 discs per year, covering every genre and potential usage imaginable for the production music clientele of Killer Tracks. He began his career with Killer Tracks as a Music Supervisor over a decade ago after countless years of slogging it out in L.A’s local music scene.

Alicen Schneider co-leads the NBC Universal Television music department heading up the creative division. She currently music supervises “Heroes”, “Lipstick Jungle” and “My Own Worst Enemy” as well as select NBC Agency promo and marketing campaigns (including all Olympics marketing, the NFL on Sunday Night and corporate partnerships for Fall launches). She also serves as music liaison between Network and Studio creative executives to create music partnerships and supply stunt casting and on-camera opportunities for priority network programs and works with composers on the creation of original compositions and recordings for episodic series and promos. Before coming to NBC, Alicen was an A&R assistant in the television and film division of Warner Special Products (a subsidiary of Warner Bros. Records) as well as a rock and classical deejay for KXLU-FM, Los Angeles.

Randall Thornton received his Bachelor of Music from Brigham Young University in Trombone Performance. He is an Emmy Award winning Music Producer, Composer, Conductor, Music Director and Performer. Randy is co-founder with Bryan Hofheins of Non-Stop Music where he served as President from 1981 to 2007. He currently serves as CEO of Non-Stop Music, a division of Warner/Chappell Music. His professional performance experience includes performance with numerous symphony, ballet and opera orchestras as well as many different contemporary artists including Fleetwood Mack, Tony Bennett, Osmond Brothers, Donny & Marie Osmond, Dean Martin, Harry Connick Jr., Air Supply, Ray Charles, Chaka Khan, Backstreet Boys, Christina Aguilera, Paula Abdul, Placido Domingo, Mormon Tabernacle Choir, and many more. As a composer, producer, music director or conductor, Randy has worked on projects for all of the major television networks and film studios including NBC’s Today Show, ABC’s Good Morning America, Judge Judy, CNN’s Larry King Show, ABC Sports Monday Night Football, NBC News Election Coverage, Ricky Lake Show, NBA on ESPN as well as numerous film and film trailer projects including Spiderman, Minority Report, X-Men, Jurassic Park, Shrek, The Perfect Storm, The Lion King, 101 Dalmations, Harry Potter, National Treasure, Pirates of the Caribbean and many others.

Dain Blair, former Exec. VP of Killer Music and founding partner of Who Did That Music?, launched Groove Addicts in April of 1996 to throw his solo efforts into a more expansive, ambitious music and sound design house. Blair put together state-of-the-art digital studios in West Los Angeles and assembled a list of top caliber composers, sound designers and engineers including the likes of Danny Elfman, Jerry Goldsmith and Stewart Copeland. As Composer and Exec. Creative Director, Blair’s flair for consistently producing top-quality work has kept Groove Addicts at the leading edge of this incredibly competitive business. From composing, orchestrating, arranging and sound design, Groove Addicts remains the music house of choice for producers looking for a feature film approach to Commercial and TV work. Blair’s experience in broadcasting, music production, publishing and management spans the last 25 years. After attending Florida State University in (School of Broadcasting), Blair alternated careers as a guitar player, singer and composer for numerous bands along with a career as an announcer on radio stations in Tallahassee, Tampa/St. Petersburg and Orlando/Daytona. (in between bands) After giving up band life on the road, he moved into programming serving first as Program Director and later as Vice President Programming for Walter Weeks Broadcasting, where he was responsible for eight stations in the Florida market. During his five years with Walter Weeks, he was twice named “Program Director of the Year” (medium market) by Billboard magazine. His radio experience led him into promotion for Capitol Records in Nashville in 1976. Within a year he was moved to the A&R Dept. as A&R Manager and transferred to Capitol Records, Hollywood, where he worked with many of the label‘s major artists including Bob Welch,The Little River Band, Steve Miller, Bob Seger, Natalie Cole and Juice Newton. In 1979, Blair left Capitol Records to form his own company, GDP Productions, specializing in music production, publishing and management. Blair produced and co-wrote six albums ranging from rock to country and garnered six Top 40 records. Seeking to learn more about the international marketplace, he joined Radio Vision International in 1983 as Vice President of TV acquisitions. He was responsible for producing, acquiring and or selling the international TV rights to many of the biggest long form shows the music business had to offer, such as “Live Aid,” “USA for Africa,” “Madonna-The Virgin Tour,” “The Police – Synchronicity Tour ,” “Amnesty International,” and “U2-Live at Red Rocks.” Blair also packaged the “Coors Concert Series” for domestic TV syndication with Lexington Broadcasting Systems (LBS). In 1986 Blair brought his multifaceted broadcasting and music background to commercial music as a producer and composer at HLC/Killer Music, Creators of The Original Levi’s 501 Blues music, Wheaties-What the Big Boys Eat, Gatorade, Hawaiian Punch, Mr. Goodwrench and hundreds more. While at Killer Music he spearheaded a major diversification program including one of the most successful Music Production Libraries on the market today, Killer Tracks, which is now owned by BMG. In 1992 Blair left Killer Music to form a new company and partnership with composer Jeff Koz. Who Did That Music? Inc. brought over several key composers and staff members from Killer Music and averaged close to two hundred and fifty national commercials per year for clients such as Oldsmobile, Miller Lite, Toyota, Calvin Klein, Nike & AT&T, Cadillac, BMW, Coke, Nissan, 7-Eleven, Pepsi, etc... In early1996, Blair dissolved his partnership with Koz and launched Groove Addicts to throw his solo efforts into a more expansive, ambitious house. At the same time, he launched the Groove Addicts Production Music Catalog, which contains The Who Did That Music? Library, Gravity and Ignite libraries, and fourteen other libraries that they distribute, containing over one thousand CD’s of top quality music available for licensing. The library is currently distributed in over thirty-two countries. A third division of Groove Addicts is it’s Radio and TV branding arm that produces ID jingles, News, Weather & Sports music campaigns for top TV and Radio networks and stations worldwide, including the Fox Network, BBC - UK, SAT 1 – Germany, ORF-Austria, NDR - Germany, RDS - Italy, etc....... Dain along with Brad Chiet and Tony Phillips also were successful in breaking into writing for TV shows with Extreme Makeover Home Edition for ABC, Deal Or No Deal for NBC, Extreme Makeover (plastic surgery version) for ABC , Supper Nanny for ABC and Wicked Wicked Games and Watch Over Me for My Network TV. Groove Addicts has also just been hired to produce the score for Splinter Cell 5, one of the most popular online video games from Ubisoft. Groove Addicts moved into a brand new facility in March, 2002 that features two of the most modern state of the art studios in the United States, designed by Brett Thoeny from Boto Design with acoustic design by world famous George Augsberger. The facility also features two sound designs rooms, one composer room, conference room, lounge and large outdoor patio with barbacue grill to take full advantage of the California weather. Recent projects include a Disney campaign composed by James Newton Howard, Mtn. Dew spot by Trevor Rabin, three HBO shorts composed by Thomas Newman, Exxon spots written by James Horner, three spots for Honda with music composed by Dan Davis (Matrix) and sound design plus additional music for Michael Jackson’s “Rock My World” video. Dain has also been privileged to work with B.B. King, Jose Feliciano and Patti LaBelle for the One Touch Diabetes monitor. Recent radio ID packages include WBMX-Boston, BBC Radio 2-UK, Capital Radio Group – UK, N-JOY Radio – Hamburg, Germany, etc….. TV New Music packages for KNBC, Univision, WNYT, KETK, WVVA, WKOW, WOWT, WVLA, KLRT, WUPW, CW3 and KCTU. More information about Groove Addicts can be found at www.grooveaddicts.com

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