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September 22, 2010

Time: 7:00 p.m. - 9:30 p.m.

How To Market & License Music For Film & TV

You are cordially invited to NARIP’s

How To Market & License Music For Film & TV

on Wednesday, September 22, 2010

in Los Angeles


With declining record sales, the focus on placing music in film, TV and other media has skyrocketed. Placements are the new radio, and in this special program we invite top experts face off in a live negotiation of key deal points and contractual issues in a music license agreement.

We will also discuss marketing music for film and TV to make it more attractive to buyers, where to find them and how to put yourself in line for the best possible deal.

These experts come together to give you the inside track on major deal points, what they mean and what leverage you have to negotiate the best possible deal.

Most people think they can just hand a negotiation to a lawyer, and leave it at that. But as a professional, you need to be aware of the process and deal points, too, and what the implications to your artists' careers may be.

Most importantly, you will see HOW a license deal is negotiated and be involved in the process.

Get educated about the art of deal-making!


The right time to make a deal.

Major areas of negotiation, including:

    * Terms
    * Options
    * Fee ranges
    * Deliverables
    * Clearances
    * Things to avoid
    * Closing the deal

Sample license agreement will be distributed at event.


    * Case studies: what works, what doesn’t and why
    * Making the pitch: necessary elements
    * Timing
    * What music buyers such as music supervisors, ad agencies and gaming companies really look for
    * How to increase the impact and marketability of music


John Houlihan, Music Supervisor, Houlihan Film Music
Other speakers TBA.


Wednesday, September 22, 2010
6:00 p.m. – Registration and networking
7:00 p.m. – Program begins
8:15 p.m. – Break
9:30 p.m. – Program ends


Artist Managers, Producers & Artist Reps
Record & Music Publishing Executives
Licensing & Film Professionals
Anyone seeking to create or enhance revenue from music licensing.


Los Angeles Film School
6363 Sunset Boulevard
Hollywood, CA 90028

Major cross streets: Sunset & Cahuenga


Free street parking available after 6pm (read signs!) and paid parking available in the LA Film School parking lot (first lot on Ivar south of Sunset).


$20: NARIP Members
$40: Non-members
$75 for lawyers who wish to receive MCLE credit

Attention attorneys: receive MCLE credit for attending this program for only $75. Request for MCLE Credit approval is pending. Select Premium Ticket option below.

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