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November 15, 2010

Time: 9:00 a.m. - 6:00 p.m.

NARIP Presents Bands, Brands & Beyond Expo

NARIP Presents
Bands, Brands & Beyond Expo

Connecting Consumers With Brands
Through The Emotional Power of Music

on Monday, November 15, 2010
at Cardozo Law School in New York, NY


Our Los Angeles Expo on this topic was sold out. Now we bring our full-day expo on this exciting topic to New York!

Using music to boost advertising and marketing can have enormous positive results for both brands and bands. In fact, matching bands (or music) with brands is one of the hottest and fastest growing areas of the business today.

Once taboo, brand associations and advertising are embraced by today's savvy recording artists and their reps to increase exposure to their music and advance their careers. The Black Eyed Peas, for example, have been called "the most corporate band in America" (Wall Street Journal, April 16, 2010). Learn how will.i.am and the band became the face of Samsung, BlackBerry, Bacardi, Apple and Target.

Increasingly, advertising, brand and marketing executives need to know how to create win-win deals.

NARIP Presents “Bands, Brands & Beyond” Expo

That's why NARIP has assembled some of the music, brand and advertising world’s top executives and deal architects to discuss how to pair music and artists with brands. These experts will guide attendees through the opportunities available and the complex rights area. They will provide insight into how to use brand association for new and established acts, how to create win-win deals and give a glimpse into what the future of music-in-advertising may hold.

How can artists and their reps access billion dollar brands? How can brands access appropriate talent? NARIP’s Expo will focus on how these deals are done, who does them, how they work and what they cost.

Deals done right and deals gone wrong will be examined in detail with case studies, checklists and proven templates. Attendees will receive information to identify and secure the right match.

Don’t miss this opportunity to meet top brand, ad and record executives, as well as artist reps who can help take your campaign to the next level.

You will learn:

    * How to "A&R" a brand and connect consumers to brands through the emotional power of music

    * Case studies, Coca-Cola with K'naan and World Cup 2010, and more

    * Selling in, not selling out: what deals make dollars and sense

    * How to prepare a brief and package ideas to attract and secure a brand

    * How to identify and secure an artist

    * How artists can add value to an ad campaign

    * Deal points: money, splits, fee ranges, negotiation tactics

    * Rights and licensing issues

    * Who puts these deals together, and how? Top deal-makers speak out

    * When art meets commerce: accommodations artists and brands must make

    * Alternatives to 360 deals

Some benefits you will receive:

    * Direct access to more than 100 music, marketing and brand execs from over 30 top music companies and ad agencies

    * Demystify deal-making in the music business - learn which rights you need to proceed

    * Take home a rule book for success, including case studies, checklists, deal points, do's and don't's to create successful promotions and marketing campaigns with music

    * Take home a list of the best music-brand integration companies

    * Hear CEO and senior management perspectives and world-class music-brand strategies

    * Get a sneak preview of the range of music properties available and see what's in development

    * Form alliances with industry reps of established and developing artists to forge partnerships for your brand

    * Connect with specialists who set music strategy for brands and design big creative concepts

    * Form key relationships and expand your record industry Rolodex

*Hollywood Today Publisher & Editor Jeffrey Jolson-Colburn notes that NARIP's Rolodex is "the size of an SUV." Click here to read what other people say about NARIP.

Scroll down and register today!


Advertising Executives & Creative Directors
Brand Marketing & Creative Executives
Record & Music Publishing Executives
Music Attorneys and Deal-Makers
Producers, Artist Managers and Artist Reps
Professionals who want greater insight into current and future trends,
and who wish to enhance their core skills to achieve outstanding results.

SPEAKERS (scroll down for detailed profiles)

    * Cheryl R. Berman, Founder, UnBundled Creative
    * Tena Clark, Founder & CEO/Chief Creative Officer, DMI Music Branding Group
    * Jonathan Daniel, CRUSH Management (Panic! At The Disco, Train, Fall Out Boy)
    * Lori Lambert, Senior VP of Strategic Alliances, Universal Motown Republic Group
    * Kevin McKiernan, President & CEO, Creative License
    * Kenny Ochoa, Vice President, Music Licensing at Sony Music Entertainment
    * Umut Özaydinli, Founder & Chief of Possibilities for Deviant Ventures (former Global Music Marketing Manager, Worldwide Sports & Entertainment Marketing, Coca-Cola, now Deviant's client)
    * Marcus Peterzell, Managing Director, Engagement and Entertainment Marketing, FATHOM Communications --- JUST ADDED
    * Josh Rabinowitz, Head of Music, Grey Worldwide


Monday, November 15, 2010
9:30 a.m. – 7:00 p.m.
(panel schedule below)


Benjamin N. Cardozo School of Law
Yeshiva University
55 Fifth Avenue at 12th Street
Moot Court Room (1st Floor) (NOTE new room)
New York, NY 10003


9:00 a.m.- 6:00 p.m.
Detailed schedule below.


$250: NARIP Members
$350: Non-Members
$275: Five or more simultaneous registrations from the same company or firm (each). Please call 818-769-7007 to register multiple individuals at the same time.

Admission includes all breaks and full lunch.
No refunds. Seating is limited.
Schedule and speakers subject to change.

Login now to register for events and access your members area.
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