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October 13, 2011

Time: 6:00 p.m. - 10:00 p.m.

Social Media For Publishers and Self-Published Artists

Please join the AIMP and Bobby Owsinksi as we present a workshop on social media. 

Musicians Institute Theater
(enter on McFadden Place)
Doors will open @ 6:00 p.m.
The lecture will be presented from 7:00 p.m. - 9:00 p.m

The event ends @ 10:00 p.m.

Google+, Facebook, YouTube and Twitter are important elements for developing a fanbase, but without the proper strategy they can prove ineffective and take so much time that there's no time left for creating. This presentation shows artists, bands, musicians, publishers and audio professionals the best techniques to utilize social media as a promotional tool without it taking 20 hours a day.

Topics covered include:

  • The meaning of Music 3.0
  • Why a website is the center of your social media universe
  • The elements of a successful site
  • The new release schedule
  • Your mailing list - old tech, new importance
  • The social media world is larger than you think
  • Social Media Measurement techniques
  • Social Media management strategies
  • Optimizing your YouTube presence
  • The secrets of viral videos
  • The online video world is larger than you think
  • Search Engine Optimization basics
  • Using Facebook and Twitter for marketing
  • The secret behind successful tweets
  • Is MySpace dead?
  • What’s next?

While entry is free, please reserve online to guarantee your spot.  Parking is available at Hollywood & Highland and nearby public parking lots. 


Bobby Owsinski



AIMP Special Event

Place: View Map
Musicians Institute
6752 Hollywood Blvd.
Hollywood, CA 90028

Additional Speaker Information

A long-time music industry veteran, Bobby Owsinski combines his recording, production and music business experience to create books and lectures to help artists, publishers and label executives understand the new music industry landscape. Bobby has become one of the best-selling authors in the music recording industry with 13 books that are now staples in audio recording, music and music business programs in colleges around the world including the best-selling “Mixing Engineer’s Handbook,” “The Recording Engineer’s Handbook,” “How to Make Your Band Sound Great,” and “Music 3.0:A Survival Guide For Making Music In The Internet Age.” A frequent moderator, panelist and program director for a variety of industry conferences, Bobby have served as the longtime producer of the annual Surround Music Awards, and is one of the creators and executive producers for the "Guitar Universe" and "Desert Island Music" television programs.

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