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May 17, 2012

Time: 11:30 a.m. - 1:45 p.m.

MUSIC IN ADVERTISING: Pairing Bands, Brands and Songs

Industry experts discuss the overall process of music being selected for commercial advertisements, starting with the creative concept to the song selection, rights and fee negotiation, and campaign launch.  Discussions will also include post-launch social media, sales and royalty tracking.


Andre LeMasurier
Creative Director, Saatchi L.A.

Carianne Marshall
Head of Creative Licensing, Songs Music Publishing

Chrissy Stuart
Creative Director, Beggars Music

Marisa Wasser
Sr. Producer/Music Supervisor, Deutsch


Brad Rains
Sr. Dir. Brand Partnerships/Commercial Licensing, Atlantic Records

AIMP Panel

Place: View Map
100 North La Cienega Blvd.
Beverly Hills, CA 90211

From left, Marisa Wasser, Brad Rains, Chrissy Stuart, Andre LeMasurier and Carianne Marshall.


Photos by Liz Redwing, courtesy of Lawry's The Prime Rib, Beverly Hills. 

Additional Speaker Information

Brad Rains - Moderator, is currently the Senior Director of Commercial Licensing and Brand Partnerships at Atlantic Records, tasked with creatively pitching the roster of Atlantic artists to ad agencies and brands nationwide, along with securing brand and sponsorship opportunities. He spent much of his career as a publisher with indie giants Windswept and Bug Music, pitching songs for Film, TV, Advertising and other synchronization opportunities, along with signing and managing various songwriters and bands. He joined the Atlantic Records team in November of 2010 to concentrate his efforts on matching brands with artists. Brad recently secured deals with the likes of Apple, Budweiser, Diet Coke, Bing, Trident, Chevrolet, K-Mart, Nike, Kohl’s and Holiday Inn to name a few.

Andre LeMasurier is currently an Integrated Creative Director at Saatchi LA and has more than 12 years global brand experience, creating award-winning campaigns in traditional and digital channels on both sides of the Canadian border. Previously he was at AKQA San Francisco where he held the position of Creative Director working on Nike and Xbox and also directed several spots for Nike while working on the brand. Thanks to many talented collaborators his work has been recognized by the likes of One Show, ADCC, Marketing Awards, Webby Awards and Applied Arts to name a few. Andre has worked on many global brands including Toyota, MSN, Nokia, Disney, Lexus, Dyson, Cineplex, MobiTV, George Brown, Wrigleys, Mastercard, Mitsubishi, T-Mobile, Old Navy and Samsung.

Carianne Marshall joined Songs Music Publishing in June 2006 where she is a Partner and Head of Creative Licensing. She has extensive experience finding placements for songs in films, television shows, commercials, video games, and trailers. Previously, Carianne was Director of Film & Television music at Universal Music Publishing and was a Film / TV Executive at DreamWorks Music Publishing. Earlier in her career, Carianne held positions at artist management firm Vox Productions and, subsequently, at Elektra Records.

Chrissy Stuart has worked for South By Southwest, Downtown Music, and currently serves as the Creative Director for Beggars Music, the publishing entity of The Beggars Group (XL Recordings, Matador Records, 4AD, Rough Trade) in the US. Based in Los Angeles, she oversees sync opportunities for the Beggars Music roster, which includes Cat Power, Deerhunter, SBTRKT, Pete & The Pirates, Holy Fuck and Kurt Vile. Chrissy also works closely with other labels, artists, and publishers to coordinate creative collaborations with her writers.

Marisa Wasser began helping producers find music tracks to be placed in commercials. Soon, more agency brands became interested in her specialty: up-and-coming bands. She built and nurtured relationships between agencies and numerous labels and became a Music Supervisor at Deutsch LA, while maintaining her role as a Broadcast Producer. She has worked with bands directly to compose tracks for Saturn, Old Navy, Volkswagen and many other Deutsch clients.

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