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Copyright Corner


September 12, 2012

Time: 6:30 p.m. - 9:00 p.m.

YouTube: More Money From Your Music

Online video has created a new ecosystem for content creators, delivering the work of songwriters and musicians to a global audience. The continued growth of user engagement on YouTube, coupled with the company’s licensing efforts, presents new ways for publishers to drive revenue and maximize awareness. The panel will discuss ways to monetize and control your content, gain insights to maximize revenue and to consider multiple licensing options.  

RightsFlow is a licensing and royalty service provider, acquired by Google in 2011.  RightsFlow President/CEO Patrick Sullivan (now YouTube Strategic Partner Development Manager) and  Scott Sellwood (RightsFlow’s General Counsel; now YouTube Strategic Partner Development Manager) will present and discuss best practices and practical strategies for monetizing your music copyrights on YouTube.


Patrick Sullivan
Strategic Partner Development Manager, YouTube

Scott Sellwood
Strategic Partner Development Manager, YouTube


Todd Brabec
will introduce the panelists.

AIMP Special Event

Place: View Map
The Olympic Collection
11301 Olympic Blvd., Grand Ballroom
Los Angeles, CA 90064



Additional Speaker Information

Patrick Sullivan is a leading expert in the field of intellectual property and copyright management for both physical and digital media and was the Founder, President and CEO of RightsFlow, a licensing and royalty service provider. The company was acquired by Google in 2011 to provide music licensing, song identification, royalty reporting and payment support to YouTube, Google Play, and other enterprise, distribution, label and musician clients. Sullivan spearheads the company’s initiatives to maximize content identification, licensing, account, and monetization of content for songwriters and publishers globally. Sullivan has been at the forefront of many pivotal industry issues that have helped define and shape the current market for music in a digital era. Patrick’s firm belief that creators should be paid for the use of their work, and his understanding of the complexities surrounding U.S. copyright compliance led him to launch RightsFlow in 2007. Together with his co-founder, he helped pioneer a service that offers a single, cost-effective channel through which rights holders and companies that sell or distribute music can connect, ensuring that proper licensing, accurate accounting, and timely payment of royalties. RightsFlow rose to become one of the leading companies help artists, labels, distributors, and online music services solve the complex issues of copyright compliance and royalty payment as new methods of consuming music emerged. Before founding RightsFlow, Patrick served as a dual Vice-President of Licensing, Royalties and Music Services for both The Orchard Enterprises, Inc. & eMusic. He also was a Strategic Licensing Consultant for Selverne, Mandelbaum, & Mintz, a New York-based entertainment law firm, and the Director of Research and Development at the National Music Publisher’s Association (NMPA)/Harry Fox Agency (HFA), where he managed industry negotiations, internal corporate policy matters, new media, and public relations for the member organization. His extensive experience in industry negotiations, licensing and royalty payments, digital content management and distribution, as well as legislative and legal affairs makes him a frequent lecturer at corporations, universities, and conferences around the world about intellectual property and copyright. He has been a past presenter at the World Copyright Summit, ASCAP Expo, CMJ, AIMP, NARM, A2IM, Leadership Music Digital Summit, Popkomm, and Digital Music Forums East and West. Patrick can also be found on Twitter @RightsFlowCEO and on Linkedin at http://www.linkedin.com/in/patrickfsullivan

Scott Sellwood has worn many hats during his career in the music industry. He is not only a proven music business executive, attorney, and strategist, but also an accomplished recording and touring artist who’s spent countless days creating music and performing throughout the U.S., Canada, and Europe with a variety of artists and bands (including the critically-acclaimed Saturday Looks Good to Me). In his role within YouTube’s Business Development team, Scott combines business acumen with a musician’s sensibilities for collaboration and innovation while guiding the RightsFlow Music Publisher Partner Relations team handling publisher outreach, licensing, and monetization efforts. He’s also on point for negotiating many of the licensing agreements with songwriters, music publishers, and societies, while also providing insight and support for the company’s broader rights management initiatives. Prior to Google’s acquisition of RightsFlow, as SVP and General Counsel, Scott oversaw RightsFlow’s business and legal affairs with a focus on developing clients’ licensing strategies related to the exploitation of music content. He’s worked with clients at every level, including online music services such as Rhapsody, digital distributor partners CD Baby, INgrooves and The Orchard, and record labels such as X5 Music Group for their streaming, karaoke, background music, digital jukebox, synchronization, UGC and new media needs. Prior to joining RightsFlow, Scott was a litigator and counselor at Farella, Braun + Martel, LLP and Landels, Ripley & Diamond, LLP in San Francisco, CA, where he prosecuted and defended high-profile environmental, land use and product stewardship actions for an international array of companies, including General Electric, Chevron, Levi Strauss & Co., and the University of California. Scott is a frequent speaker at conferences and local universities on topics ranging from publishing and rights management to copyright monetization. He has been a past presenter at ASCAP, AIMP, A2IM, CMJ, SXSW, and Digital Music Forum events, and also leads the team that’s authored and is teaching the music business licensing course offered by the Berklee College of Music.

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