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February 21, 2013

Time: 11:30 a.m. - 1:45 p.m.

What's A Song Worth -- Evaluating and Financing Publishing Assets

Whether you are acquiring one song, a catalog, or signing new talent; learn how publishing assets are evaluated and the many options for funding.

Our experienced panel will explore valuation, multiples, banker's mindset for catalog financing, VC/PE financing and other options available to Build Your Publishing Empire.   


Eli Ball
CEO, LYRIC Financial

Herb Jordan
Chief Executive, The Adage Group

Anson Lewis
Fifth Third Bank

Brad Peterson
Vice President, Fifth Third Bank

Gary Stiffelman, Esq.
Ziffren Brittenham LLP

Curtis Vega
Sr Vice President, HSBC Bank USA


Richard Feldman
President, Artists First Music, Former President, AIMP

AIMP Panel

Place: View Map
Lawry's The Prime Rib
100 N. La Cienega Blvd. (near Wilshire)
Beverly Hills, CA 90211


From left, Brad Peterson, Curtis Vega, Gary Stiffelman, Herb Jordan, Richard Feldman, Eli Ball and Anson Lewis.

Photos by Liz Redwing, courtesy Lawry's The Prime Rib, Beverly Hills. 

Additional Speaker Information

Eli Ball is founder and CEO of Lyric Financial, an online finance company that offers advances, catalog loans and alternative financing to the music industry. Founded in 2007, Lyric has funded over $20M in advances to publishers, songwriters, artists and labels. www.lyricfinancial.com. Prior to Lyric, Mr. Ball worked with acclaimed artists including Ray Charles, Santana, Lyle Lovett, Roseanne Cash and Herbie Hancock as an executive producer; guiding a range of studio and live productions from award winning albums to large multi-day music festivals. Mr. Ball has negotiated and implemented strategic marketing alliances with top tier companies including Sony, EMI, UMG, Clear Channel, American Express, and Northwest Airlines.

Herb Jordan founded The Adage Group in 2001. Based in Beverly Hills, CA, The Adage Group specializes in the acquisition of intellectual property rights with a focus on music publishing and licensing. The Adage Group most recently joined with Round Hill Music to acquire six Beatles classics including “I Saw Her Standing There,” “From Me to You,” and “She Loves You." Herb Jordan's career spans a broad scope of American Music. Jordan is the recipient of numerous awards for his writing on topics from music and popular culture. Jordan has produced recordings by Pulitzer Prize composer/saxophonist Ornette Coleman, developed and appeared in the film Lush Life, based on the life and work of Duke Ellington's songwriting partner Billy Strayhorn. As a music producer, Jordan brought vocalist Andy Bey into the studio after a 22-year absence to record the 2005 Grammy nominated album, American Song. In 2006 Random House published Jordan's book, Motown in Love. Herb Jordan’s work has been featured in numerous articles and broadcasts including CBS Sunday Morning, NPR All Things Considered, The New York Times, The Los Angeles Times and The New Yorker.

Anson Lewis is the Music and Entertainment Industry Credit Officer for Fifth Third Bank. Located in Nashville, he is responsible for the development and implementation of all aspects of the bank’s entertainment lending policies and practices. Prior to joining Fifth Third in 2011, Anson held a similar position with SunTrust Bank’s Sports and Entertainment Specialty Group. In his 10 years at SunTrust, he oversaw lending activities to all segments of the music industry, from individual songwriters to global publishing companies, with a particular emphasis on royalty and catalog lending. In his roles at SunTrust and Fifth Third, Anson has worked as both the sole lender and lead arranger in multiple catalog acquisition transactions for several large independent publishers. Anson is a graduate of Auburn University, with a Bachelors of Science in Business Administration and holds an M.B.A. from Tennessee Technological University.

Brad Peterson is a Vice-President and Relationship Manager with Fifth Third’s Music & Entertainment Division in Nashville. With over 17 years of experience in commercial banking, Brad focuses largely on the music industry as a whole, with particular concentration and passion toward music publishing and catalog financing. Past transactions have included a large pop and dance music catalog for an independent New York publisher; a classical music catalog for NAXOS, an international classical label, publisher and distributor; Country music catalogs including single-writer, and most recently, the acquisition of the Townsend/The Who catalog by Spirit Music Group. Music business clients have included publishers, independent record labels, studios, musical equipment companies, tour bus companies, venues, video production companies, lighting companies, entertainment law firms and business management firms. Throughout his career, Brad has also done business with radio, television and film-oriented entities. He is a 1992 graduate of Washington & Lee University in Virginia, with a Bachelor of Science degree in Business Administration with Special Attainments in Commerce.

Gary Stiffelman is a partner with the law firm of Ziffren, Brittenham LLP. Together with his partners, Mr. Stiffelman represents or has represented some of the most prominent recording artists in the world, including Lady Gaga, Eminem, Justin Timberlake, Britney Spears, Toni Braxton, Prince, Michael Jackson, Nine Inch Nails and Aerosmith. He has also been counsel for significant independent record labels such as Rhino, Interscope, Death Row, LaFace and Octone, and been involved in ground-breaking transactions including the purchases of CBS Songs, Motown Records and Jobete Music Publishing. He has also represented several companies including MP3.com, BuyMusic.com and Sandisk in overall, new media licensing arrangements with the major music labels. Mr. Stiffelman is currently an Adjunct Professor at the UCLA School of Law teaching Music Industry Law. He is proud to serve on the Executive Board of the Bogart Pediatric Cancer Research Program and as President of the Music and Entertainment Committee for the City of Hope. He is a Founding Director and on the Executive Board and audit committee for The Private Bank of California.

Curtis Vega is Senior Vice President and industry lead covering the global media and entertainment industries for HSBC Corporate Banking out of Los Angeles. Curtis focuses on banking and advising on the corporate finance needs of globally connected companies in the media and entertainment sector. Curtis has particular experience with cross-border, acquisition and entertainment related intellectual property financing. Curtis has completed and advised on marquee transactions in the music, film and technology space and has financed a broad array of media assets. Prior to joining HSBC, Curtis was a buy-side portfolio manager at Wells Fargo and he started his career in the marketing division of Fox Searchlight Pictures.

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