Search AIMP site
Job Offerings
Industry News
Latin Corner

Copyright Corner


March 21, 2013

Time: 11:30 a.m. - 1:45 p.m.

Synchronization: New Rules?

A candid conversation about the evolving complexities surrounding music placement in advertising, TV and film.


Ron Broitman
SVP Head of Synchronization, Warner/Chappell Music

Russell Emanuel
CEO, Extreme Music

Nora Felder
Music Supervisor/Owner, Picture Music Company

Michael Gross
Producer/Music Supervisor, TBWA\Chiat\Day

Kier Lehman
Vice President Music Creative, Sony Pictures


Sam Kling
Vice President A&R Film & Television, peer Music

AIMP Panel

Place: View Map
Lawry's The Prime Rib
100 North La Cienega Blvd. (near Wilshire)
Beverly Hills, CA 90211

From left, Michael Gross, Russell Emanuel, Nora Felder, Kier Lehman, Ron Broitman and Sam Kling. 


Photos by Liz Redwing, courtesy Lawry's The Prime Rib, Beverly Hills. 

Additional Speaker Information

Ron Broitman is the SVP, Head of Synchronization for Warner / Chappell Music Publishing where he oversees all areas of synchronization. Previously, Ron served as Senior Vice President of Film, TV & Advertising at Sony/ATV Music Publishing from 2006 to 2010. In this role, he was responsible for building and managing a team that placed and negotiated all of Sony/ATV’s repertoire across a number of media platforms; including advertising, film and film trailers, new media projects, television and video games. Prior to joining Sony/ATV Music Publishing, Ron spent 10 years at BMG Music Publishing U.S., most recently as Vice President of Film, TV & Advertising Music. In this position, he managed the day-to-day activities of the synchronization department and represented the BMG and Zomba Music Publishing catalogues. During that time, Ron spent two years overseeing the entire synchronization business for all of the music publishing catalogs and all of the BMG record labels, including the Arista, Jive and RCA labels, among others. Ron began his entertainment career in commercial production for Propaganda Films and holds a Bachelor of Arts degree in Economics from UCLA and a Juris Doctorate degree from Cornell Law School.

Russell Emanuel is the Co-Founder and CEO of Extreme Music, the Production Music Library arm of Sony/ATV Music Publishing. His trailblazing, no-holds-barred, punk attitude has seen him renowned for reinventing the stock music arena. Once the red-headed stepchild of the industry, it is now a sexy money-making alternative in which platinum selling household names, alongside red hot emerging talent, are able to secure major placements, monetize catalogue and creatively experiment without the pressures of touring and making hit records. Founded in 1997, Extreme is now the industry’s leading music library designed specifically for film, TV, commercials and electronic gaming industries. Emanuel created a truly authentic professional music catalogue employing the very highest production values and top shelf talent. Icons such as Quincy Jones, Hans Zimmer, Snoop Dogg, Rodney Jerkins, Sir George Martin and Timbaland have all entrusted Emanuel with their intellectual property. Most recently Extreme Music, in partnership with MTV Networks, launched Hype Production Music, a first-of-its-kind hybrid music production and licensing partnership fueled by the very best new and emerging independent talent.

Nora Felder, president of Picture Music Company, got her start in the business of music showcasing up and coming artists at a downtown lower east side club in NY. Later working with veteran music producer, Phil Ramone, Nora oversaw recording projects for artists ranging from Paul Simon, Malcolm McLaren, Slash and Iggy Pop. After embarking on a career in music supervision for various studio and independent films, she also provided ongoing music consulting services for film companies such as Disney Touchstone Pictures and Overture Films. On the television front, Nora has been working as the music supervisor and soundtrack producer on the highly successful original Showtime series “Californication”. In 2010 she added USA Network’s hit new series, “Necessary Roughness”. Nora continues to work on pilots and TV shows for various networks including Fox, ABC, Sony, and Warner Brothers. She is also the proud recipient of the Hollywood Music and Media Award for Outstanding Music Supervision in Television and currently serves on The Hollywood Reporter/Billboard Magazine Film & Television Music Conference Advisory Board.

Michael Gross has been the chief Music Supervisor & an Integrated Producer for TBWA\Chiat\Day in Los Angeles for the past 6 years, working with brands such as Adidas, Pepsi, Gatorade, Nissan and Visa. As Music Supervisor, Michael has sourced music for scores of campaigns across all budget ranges, produced original music and worked with top talent to write for special projects. Stretching beyond the supervision medium, Michael has worked directly with artists on special creative marketing and developed brand content music initiatives for his clients. Michael curates and event-produces Chiat’s annual music & arts festival, 5353 Fest, which features the best up & coming musical talent. 5353 Fest is a unique phenomenon in the advertising world, and celebrates the collective creative energy and heritage of the legendary west coast agency and LA culture. Michael has worked closely with the Recording Academy & CBS on the promotional campaign for the Grammys the past two years, featuring a wide range of artists in TV, Digital and Traditional executions, to develop a cohesive brand strategy and aesthetic to help bring relevance (and the audience) back to the show.

Kier Lehman literally grew up surrounded by music, digging through the stacks of his father¹s extensive record collection. While earning a bachelors degree in music production from the University of Miami, Kier cut his teeth working at various record shops and interning for record labels. He got his professional start working for music supervision firm Hit The Ground Running. During his time at HTGR, Kier worked on hundreds of episodes of TV including the CSI franchise and HBO¹s Entourage. In 2008, Kier started his own music supervision company, Shhlisten Music, and returned as music supervisor for Entourage through the 5th season. Just as he was about to start work on the following season, Kier was offered the highly coveted position as an in-house music supervisor and creative executive in the music department at Sony Pictures. Some of his favorite recent projects include 21 Jump Street, Sparkle and The Raid. Upcoming projects of note include a concert film/documentary for boy band One Direction directed by Morgan Spurlock as well as the sequels to 21 Jump Street and The Raid.

Sam Kling joined peermusic in 2007 as VP of A&R bringing a 15-year history of an entrepreneurial approach to the music industry. With extensive synchronization experience, he was promoted to VP of A&R and Film & Television in 2008. He is responsible for overseeing all synchronization licensing activities as well the discovering and developing of new talent for peermusic. The five years since coming to peer have been very special and he's had the good fortune to work with wonderful songwriters including Ester Dean, Dan James, Traci Hale, Richard Harris, Tricky Stewart, David Foster, Tyrese Gibson, Dead Sara, Family of the Year, and many others. Their songs have been recorded by some of the biggest artists and sold millions of singles and albums. They've been nominated for and won Grammys and PRO awards. One song even won a Soul Train Award. Prior to peer, he was at BMG Music Publishing, FirstCom Music and before that, his own management and production company, Madgroove. He holds an MBA from the UCLA Anderson School of Management and completed his undergraduate work at The American University in Washington, DC and The New School for Social Research in New York City.

Login now to register for events and access your members area.
AIMP Twitter follow page AIMP Linked In group page AIMP Facebook page
Calendar of Events
Members Blog Posts
Spanish Podcast: moduloMUni2
by M. Mejia
View Full Post

Concord Music buys Fania Records
by M. Mejia
View Full Post

See all Posts
Copyright Alliance Commends Supporters of Marrakesh Treaty   …

View More

Court of Appeals Sides With Songwriters, Publishers on Licensing As the music industry headed into the holiday season, the U.S. Second Circuit Court of Appeals gave songwriters and music publishe …

View More