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January 23, 2014

Time: 6:30 p.m. - 8:30 p.m.

The PMA Presents: How to Survive & Thrive in the New Music Industry

How to Survive & Thrive in the New Music Industry

Thursday, January 23rd
6:30 PM - 8:30 PM
Sportsmen's Lodge
Studio CIty, CA

RSVP:  Debra@pmamusic.com

PMA Members - $10
Non-members & Guests - $15

Attendees now have the option to pay in advance via PayPal
PMA Members - $10  *  Non-members & Guests - $16


Ryan Born - CEO, AdRev
Todd Brabec - Attorney/Consultant
Dan Korobkin - Vice President of Sales & Business Development, Source Audio
Dennis Lord - Executive Vice President, SESAC
Cassie Lord - Vice President & Executive Producer, 5 Alarm Music and Rescue Records
Hunter Williams - Executive Director, Production Music Association

Ryan Born - AdRev
Ryan Born is the CEO of AdRev, a YouTube based asset administration service, micro-licensing platform, and multi-channel network that currently represents 3 million music copyrights and monetizes over 27 million YouTube videos.  The company optimizes placement and revenue opportunities through its dedicated in house team, ingestion/reporting technology, and partnerships with other leading YouTube networks.  Prior to AdRev, Ryan was the VP of Finance for WireImage (acquired by Getty Images in ’07 for $208 million) and an auditor with PricewaterhouseCoopers.   Ryan is a Certified Public Accountant and serves on the board of directors of the Los Angeles Venture Association.  To follow up with him, contact ryan@adrev.net.

Todd Brabec - Attorney/Consultant
Todd Brabec, former ASCAP Executive Vice President and Worldwide Director of Membership, is an Entertainment Law attorney, a Deems Taylor Award winning author of the best selling music business book " Music, Money and Success: the Insider's Guide to Making Money in the Music Business", an Adjunct Associate Professor at USC where he teaches the course on Music Licensing, Music Publishing and Film, Television and Video Game Scoring and Song Contracts and is a Governing Committee member and former Music Chair of the American Bar Association Forum on the Entertainment and Sports Industries.  During Todd’s 37 year career at ASCAP, he was responsible for signing most of ASCAP 's successful composers and for significantly changing most of ASCAP's payment, distribution and survey systems and for eliminating most policies and provisions which were not in the best interests of songwriters and composers.  Website: musicandmoney.com. Contact: toddbrabec@gmail.com.

Dan Korobkin – SourceAudio
Dan Korobkin serves as a VP of Sales and Business Development for Source Media,LLC and is also the founder and owner of CueMx,LLC, a post-production music supervision company based in Los Angeles. Prior to CueMx, Dan was the VP of Post Production at Creative Domain (currently Trailer Park) serving as Chief Production Engineer, Director of Operations and Music Supervisor. As a 17 year veteran of post-production marketing, Dan has worked in almost all facets of the post-production arena while always staying close to his primary idiom of music production and licensing. His musical background also includes a degree in Music from U.C.L.A and laundry list of musical projects as a performing musician and music director.  Dan can be reached at:  Dan @ sourceaudio com.

Dennis Lord – SESAC
Dennis Lord is the Executive Vice President for SESAC, the nation’s most progressive performing rights organization.  Known as a music industry executive with a special affinity for creative talent, Lord is also an entertainment lawyer who has a knack for writing hit songs himself.  Earning his Bachelor of Arts degree in Political Science from Colorado State University, Lord attended both the University of San Diego and Vanderbilt University Schools of Law, completing his jurist doctorate in 1988. During the 90’s Lord made his way to Nashville and set up a successful entertainment law practice.  SESAC hired Lord as Vice President Writer/Publisher Relations in 1997 and In 2005 Lord was named SESAC’s Executive Vice President, a position he currently holds.  As Executive VP, Lord assists the President/COO in all creative, business and legal aspects of company operations.  A fierce advocate of the rights of songwriters and intellectual property, Lord also led the Nashville Songwriters Association’s legislative efforts in Washington, D.C.

Cassie Lord – 5 Alarm Music & Rescue Records
Cassie Lord’s 25-year background began with BMI, and then transitioned to the show “Star Search.”  As National Sales Director she played a pivotal role in building EMI/BMG’s APM from its inception.  Cassie was instrumental in establishing the Film & Television Division for Zomba’s music library company, FirstCom.  During the Internet boom, she worked with “Thomas Dolby’s company, Beatnik, delivering music and ringtones for digital devices.  Cassie built 5 Alarm Music from the ground up and, now in its 12th year, represents over 68 music libraries from around the world and is part of the Imagem Music family.  Cassie Lord is a long-standing member of the PMA’s Board of Directors where she also heads several committees.

Hunter Williams –
Production Music Association
Hunter Williams is the recently appointed Executive Director of the Production Music Association.  Prior to joining the PMA, Hunter Williams spent 20 years at SESAC, most recently in the position of Senior Vice President, Strategic Development/Distribution and Research Operations. During this time, Williams made great strides within the organization overseeing all royalty distribution operations, including the development of the company’s distribution and survey methodologies, performance tracking across all applicable media, and the maintenance of the company’s repertory and performance databases. He also oversaw the company’s research and analysis division, which helped drive strategic development by identifying new business opportunities. Under Williams’ leadership, SESAC pioneered the use of digital fingerprint and watermark technologies to track and pay royalties for performances on radio, television, and new media.  Hunter can be contacted at Hunter@ pmamusic . com.

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