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November 13, 2014

Time: 4:00pm-6:00pm

Writing Songs for Today’s Advertising World

This panel will begin promptly in the lecture hall and a happy hour will follow.  Attendee fees must be paid in advance (guests).  EVENT IS FREE TO MEMBERS.

As independent music publishers continue to struggle for ways to make up for lost revenues from mechanical and performance income, most are looking increasingly to synchronization to fill the gap. The opportunities are many and varied …from TV shows and Features Films, to Trailers and Promos and probably the most lucrative area…the advertising placement.

For an independent music publisher, a few key ad placements can keep the doors open and given the average writer/artist advances paid today’s, it’s fair to say that one good ad placement can often recoup a writer – and at minimum, allow his deal to be extended allowing that writer the needed time to further develop their craft.

* How can publishers mine their existing catalogue to identify those copyrights with potential for an advertising placement?

* How can today’s independently signed writers and artists successfully navigate this world?

* What are the skills they need to develop to compose and produce songs that will be competitive in today’s synch market?

* What kinds of thematic and genre driven content is appealing to advertising creatives and brands?

This synch workshop will bring together several top music supervisors actively working in the selection and production of music for Commercials alongside several writer/artists who have had multiple songs placed in national campaigns as well as successfully written custom songs “to brief”  specifically for commercials.

The discussions will be focused on keys to increasing the odds of success in this area as an independent music publisher and the writers/artists they represent.

Multiple placements will be shared, how they came about with a focus on the creative and production thought process behind the songs.


Mike Boris
Groove Guild

Theresa Nortartomaso

Andrew Simple

Amy Stroup


Craig Currier
VP of Advertising Markets/peermusic

AIMP Panel

Place: View Map
John Seigenthaler First Amendment Center
1207 18th Ave South
Nashville, TN 37212

Event is sponsored by our partners, Fifth Third Bank!

Parking - Unfortunately there's no parking available in the Seigenthaler Center garage across the street.  There is street parking available or you can park at Scarritt-Bennett (one block south).  Please plan accordingly.

Additional Speaker Information

Mike Boris Bio - Mike’s auspicious musical journey began at NYC’s legendary Edison Studios as an assistant Engineer that soon after led to a job as an Engineer at JSM. When the opportunity arose to jump to the agency side of the business, Mike dove in and never looked back. Over the next 18 years, he served as Music Producer at Ogilvy & Mather; VP, Head of Music at Bates; and nearly a decade as SVP, Head of Music at McCann Erickson. Prior to the launch of Groove Guild (his current roost), Mike consulted a variety of agencies and brands including: McCann, Havas, Y&R, Saatchi, Digitas, Team One, Ferarra & Co., JWT, Weight Watchers, Kohl’s, Barney’s, and Estee Lauder. He is also the Founder and Curator of the Union Music Library. In his capacity as an agency music producer, Mike has worked on more than 6000 commercials including high profile brands such as MasterCard, Jamaica Tourism, Coke, Dove, Lowes, Buick, Chevy Hyundai, Dentine, Wendy’s, Applebee’s, Intel, L’Oreal, Staples, and as he jokingly says…way to many Pharma commercials A couple of his highlights include working with Jennifer Hudson for Weight Watchers and Lenny Kravitz, Avril Levine and the Plain White Tee’s for Kohl’s. He additionally oversaw the creation of a branded Record label for Holiday inn.

Theresa Nortartomaso Bio - Theresa is a music production maven in the advertising industry with over ten years of experience using the commercial platform as a way to establish a brand's musical identity. Theresa heads up the music department at Publicis Kaplan Thaler, responsible for original music production, music supervision, and sync licensing for all agency clients including Citibank, Wendy’s, Garnier and Proctor + Gamble. Theresa also drives internal music education and culture through hosting a monthly Music Series for the agency welcoming in artists such as A Great Big World, Donovan and Bombay Bicycle Club, as well as distributing a monthly mix compiling the best new music to the agency. Prior to PKT, Theresa was the Music Supervisor at boutique audio post-production house, Headroom Digital Audio. Earlier in her career, Theresa was the Music Producer at JWT NY, where she innovated music production for advertising brands such as Macy*s, Domino's and Johnson & Johnson. Theresa grew up in Smithtown, NY before obtaining her BA in Communication Arts from Marymount Manhattan College.

Andrew Simple Partial Placement List - • Kays – “You Shine” • T-Mobile – Gonna Celebrate” • Starbucks - “Say Hello” • Lowes – “Time For a Change • Pandora • Subaru – “Little Wildflower” • Dr. Pepper “I Am” • Microsoft Windows – “The Way It Should Be” • Belk – “Hello Sunshine” • Pringles “Lets Go

Amy Stroup Partial Placement List - • Zales – “Just You” • KFC - “Just Takes a Little” • Belk –“Everything is Looking Up • Disney – “She Is” (custom song for Princess campaign • Wal-Mart – “Quiet Hearts • Dunnes (Ireland) – “Christmas is Closer (custom song) • Fresh Moments – “Just You” • Pandora – “Love Looks Like (custom song) • ING Insurance – “Hold onto Hope • Lutheran Hospital Network – “See It For Yourself” • Ulster Bank (Ireland) – “Just Takes a Little” • E Harmony – “Just You” (Instrumental)

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