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April 9, 2015

Time: 5:30 - 7:00pm

AIMP Creative Session - Synch Pitch

This year our Creative Sessions take a turn toward the synch world.  In years past, we’ve written for artists looking for songs, this year we wanted to mix it up and recognize the power that a synch has.

With that, this year we have ESPN’s fantastic music men Kevin Wilson (Music Director) and Claude Mitchell (Coordinating Director of Music) joining us.   The show they will be presenting briefs for is the wildly popular “First Take” 

During session 1 (Cutting Room April 9th, 5:30pm – 7pm) we will discuss the process of how music finds its way into ESPN shows, and creative brief(s) will be presented for First Take.  Writers will then be asked to go off and write to brief and email one song per brief to AIMP@Atlasmusicgroup.com by May 13th.  Publishers are also welcome to submit.

All songs will be reviewed and a list of top contenders will be made.  Writers will be notified if their songs have made the top list.  During session 2 (Cutting Room May 20th, 5:30pm – 7pm) the top contending songs will be played and discussed.  Kevin and Claude will then determine the choice songs for each show.  

If a choice song is selected, ESPN will issue a $750 all in (master and publishing) synch license under standard terms and conditions for use of the songs in the show.  The songs will be used in a July and August showing respectively.  To be used, choice songs will need to be mixed and mastered and fully cleared.  In addition to the placement, the song title and artist name will by chyroned during the show.  There may also be some TBD ESPN social tie ins.

This is a fantastic opportunity and we hope to see as many of you at our sessions as possible!  Please register ASAP as this will fill up.

Show Description

First Take is a daily studio show focused on debating the hottest current topics in sports. The show is hosted by Cari Champion and designed to present and challenge the opinions of featured commentators Skip Bayless and Stephen A. Smith, as well as various guest analysts. First Take doesn’t cover all the day’s sports stories – just the most debatable ones. It’s not a show about nuance and ambiguity – it’s a show with strong opinions that must be defined and defended. It’s real. It’s debate. The two-hour show airs weekdays at 10 a.m. ET on ESPN2. 


Fans can follow First Take on Facebook (facebook.com/firsttake) and Twitter @ESPN_FirstTake, @RealSkipBayless, @StephenASmith and @CariChampion.


Kevin Wilson
Music Director, ESPN

Claude Mitchell
Coordinating Director of Music, ESPN


Richard Stumpf
CEO, Atlas Music Publishing

AIMP Special Event

Place: View Map
The Cutting Room
44 East 32nd St
New York, NY 10010

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