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April 16, 2015

Time: 11:30 am - 1:45 pm

The Evolution Of Music In Video Games

From left, Michael Eames/PEN Music Group & AIMP President, Carianne Marshall/SONGS Music Publishing & AIMP Board Member, Cybele Pettus/Electronic Arts, Gwen Riley/Disney Interactive and Brandon Young/Acitivsion.

Photos by Diego Lopez and Liz Redwing, courtesy of Lawry's The Prime Rib.


Cybele Pettus
Sr. Music Supervisor, Electronic Arts

Gwen Riley
Head of Business Affairs Music, Disney Interactive

Brandon Young
Director Music Affairs, Activision


Carianne Marshall
Partner, SONGS Music Publishing & AIMP Board Member

AIMP Panel

Place: View Map
Lawry's The Prime Rib
100 North La Cienega Blvd. (near Wilshire)
Beverly Hills, CA 90211


Parking: Self-parking is available on site at no additional charge. 

Reservations accepted online at www.aimp.org or by telephone at 818-771-7301 until Wednesday, April 15th at noon.  Advance registration deadline with entree choice also ends on Wednesday, April 15th at noon
 Premier Members and groups of 5 or more may request reserved seating by e-mail or phone, 818-771-7301.  We will do our best to accommodate late reservations made the day before the event, but please be advised that entrée selection and space may be limited. Online reservations can be paid online by credit card.  Payment at the door is by cash or check, and we now accept credit cards (plus $5 per transaction).  Those who walk up without a reservation will be served whatever is available, space allowing. If an event is sold out, walk-ups will not be accommodated.

Full-time students with a current student I.D. - $45.00 per person*

*Qualifying students must reserve by phone and pay in advance by check or at the door. There are no online reservation or payment services for this discounted rate.
NOTE TO BERKLEE ALUMNI: If you are inquiring in response to a special offer via the Berklee Newsletter, please email 
LAinfo@aimp.org for registration instructions.

Attention Students!  The AIMP has launched its education initiative at Lawry's.  What this means is that up to 8 students are allowed to attend each panel for $20 per person.  The fee does not include food. This is a great opportunity to learn about music publishing and network. You must RSVP and pay in advance by calling 818-771-7301.

Attention attorneys: this activity has been approved for .75 hours of Minimum Continuing Legal Education Credit by the State Bar of California. Attorneys wishing to register for MCLE credit should bring their state bar number with them for the sign in sheet.
Attention CPA’s: This activity follows the continuing education guidelines specified in the California Board of Accountancy Regulations. CPA’s wishing to register for one CE credit should bring their CPA license number with them for the sign in sheet. [Pick up your certificate at the luncheon – AIMP cannot issue certificates after-the-fact.]

Additional Speaker Information

Cybele Pettus has been an in-house Music Supervisor at EA for the past 12 years. During her time at EA, she has overseen the in game music for franchises such as FIFA, Need For Speed, SSX Snowboarding, SKATE, The Sims, Madden NFL Football, NHL Hockey, UFC, and many others. Prior to joining EA, Cybele worked as an A&R Rep at Warner/Reprise Records in New York.

Gwen Riley - My music industry experience has run the gamut from executive studio music supervision on 60+ feature films, soundtrack albums and film scores to shepherding over 15 music games to #1 on the appstore, developing new music monetization models and licensing structures for digital and console gaming and creating integrated content partnerships and promotional opportunities for artists in award winning games and feature films. I recently supervised and produced content for Fantasia: Music Evolved, a new Kinect experience allowing players to touch, conduct and remix some of the most iconic tracks of the last 40 years and more. The critically acclaimed game received 2 BAFTA nominations for Music and Audio in 2015. At Disney Interactive I enjoy overseeing all aspects of music integration into our games and digital channels.

As the head of music for Activision Publishing, Inc., Brandon Young, has been an integral part of each brands music direction and integration for the company for over 10 years, and has spent a great deal of time managing relationships and partnerships with top industry artists ranging from Aerosmith, Van Halen, and Metallica, to pop-country superstar Taylor Swift, to Jay-Z and Eminem among many others.  In addition to this he and his team have been responsible for licensing over 3,000 songs on more than 130 titles in his tenure with the company. Activision Publishing, Inc. is one of the leading video game publisher in the world with franchises such as: Skylanders, World of Warcraft, Destiny, James Bond, The Voice, Spider-Man, Tony Hawk, and Call of Duty, which broke entertainment industry records for three consecutive years in a row.  Activision was also responsible for the hit music franchises Guitar Hero and DJ Hero, which revolutionized the interaction between music and gaming, and went on to become one of the most successful games in history. In addition to the traditional music licensing, Young and his team are also responsible for managing the original compositions and orchestral recordings. Working with Emmy and Grammy awarding composers such as Hans Zimmer, Harry Gregson-Williams, Lorne Balfe, and Michael Giacchino, among other top industry talents. Beyond traditional game releases, Young has introduced exclusive game-specific music compilations for Tony Hawk, Guitar Hero and DJ Hero, featuring music from Eminem, JAY-Z, My Chemical Romance and the Smashing Pumpkins.

As Head of Creative Licensing and a Partner at SONGS Music Publishing, Carianne Marshall has helped build SONGS into an indie powerhouse where the majority of the writers in its catalog generate revenue. Carianne and her team are the go-to music source for blue chip brands and have synchs in the hottest television shows and movies. She is the caretaker of such epic hits as Lorde’s “Royals” and Jason Derulo’s “Talk Dirty,” not to mention hit tracks from writer/producer DJ Mustard, Diplo and The Weeknd, playing an integral role in SONGS’ rise to the Top 5 music publisher according to Billboard.

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