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February 18, 2021

Time: 2:30 p.m. PST

Production Music's Rise From Seat Filler To Center Stage And What's In It For You

No longer the filler between songs on cable TV, production music is everywhere – heard all day, every day and in every medium. During this enlightening session, we will explore production music’s evolution over the years from humble beginnings to a multimillion dollar industry providing full scores for television series, sound and FX for Hollywood blockbuster trailers, commercially released music for Super Bowl commercials, easy-to-edit score for video games and so much more.

Join our LA Chapter as we take a look under the hood at the various ways production music is used, who uses it and its importance in the film and television industry as a storytelling resource. We’ll also share ways publishers can increase market share by representing a production music catalog and warn of potential pitfalls that might disrupt production music’s continued growth and prominence.

Members will receive the Zoom invitation directly, but may also RSVP on the website. 

Guests may RSVP online and pay the $5 guest fee.  Zoom info will be sent under separate cover.

Please email with any questions.


Cassie Lord
President, SyncStories & AIMP LA Board Member

Devin Powers
Owner, Powers Music Company

Randy Wachtler
President RJW Music Consulting, founder of 615 Music


Jonathan D. Haskell
VP Publishing, ALIBI Music

AIMP Panel

Place: View Map
via Zoom


Our exclusive banking sponsor for this event is:


Attention attorneys: this virtual activity is approved for 1.0 hour of Minimum Continuing Legal Education Credit by the State Bar of California.  Attorneys who wish to register for MCLE Credit must include their State Bar number with their Zoom reservation. Also, during the webinar, you will be given two codes to make note of for the email that will be sent out one day after the webinar takes place.  Once you confirm those codes in the follow-up email, and your attendance is verified with Zoom reporting, your certificate will be sent to the email provided at registration.  The AIMP certifies that this activity conforms to the standards for approved education activities prescribed by the rules and regulations of the State Bar of California governing minimum continuing legal education. 

Additional Speaker Information

Cassie Lord, President of SyncStories Music, is well versed in building music companies that are successful in film & television licensing. Placements such as “The Purge”, “Deadliest Catch”, “Toy Story 4”, and “Glow” just to name a few. For over 25 years, Cassie lead many company’s growth, including: APM, FirstCom, and as Founder of 5 Alarm Music. Her diverse background included 4 years at BMI, production work on “Star Search”, licensing for Thomas Dolby’s digital deliver company “Beatnik”. Her companies have represented hundreds of music publishers from around the world including independent artists and music libraries. She is also co-owner and producer of 2nd Mountain Music (focusing on female composers). Cassie currently is on the Board of the PMA (Production Music Association) an organization to promote protect music rights for writers and publishers, and a new Board Member of the AIMP.

Devin Powers 45-year music veteran Devin Powers is the founder and lead composer of the Powers Music Group, including Synapse Trailer Music, Big Vox Records, and Powers Production Music. He has been a musical force in TV for 22 years, with music on countless broadcast TV series including the Emmy winning show “Lauren Lake’s Paternity Court” and multiple Emmy-nominated shows including “Bear Grylls You vs Wild” on Netflix, Discovery’s “Naked & Afraid” franchise, and CBS’s “The Amazing Race”. Other shows include Oxygen’s “Buried in the Backyard”, “Murdered by Morning” and “Uncovered”, TLC’s “My Feet are Killing Me”, HBO’s “The Event with Wolfgang Puck”, Nat Geo’s “Running Wild with Bear Grylls”, “Couple’s Court with the Cutlers”, ABC’s “The Bachelor”, and the 2nd longest running syndicated series “Whacked Out Sports”. Devin has received 14 SESAC and 8 ASCAP top TV music awards, along with 3 Mark Awards for his outstanding work in the production music world. He has shared the stage with with such greats as Willie Nelson, Leon Russell, Waylon Jennings, Sugar Ray, Smashmouth, Matchbox 20, Radiohead, Foo Fighters and Wilco, as well as his own alt band The Vents – signed to Universal Records in 1998 with the critically acclaimed album “Venus Again”. It’s this vast experience in the studio and around the world, as well as his background as a premiere featured Guitarist/Writer/Producer for John Entwistle of The Who and Lee Rocker of The Stray Cats, that gives him a unique artist’s take on production music. The Powers Music Group libraries and custom scores have traveled worldwide and are trusted by top industry creators to deliver excellence.

Randy Wachtler is the founder of 615 Music Companies, a leading worldwide independent production music company, active in more than 70 countries. 615 Music has earned more than 70 awards for excellence in music composition including two National EMMY'S. 615 Music is recognized as a Leader in the field of Sonic Branding & Production Music Libraries. The company was acquired by the Warner Music Group in 2010 and is now part of Warner/Chappell Production Music, where Wachtler served as President and CEO. Wachtler also co-founded the Production Music Association (PMA) based in Los Angeles, CA and most recently the past Chairman and current board member of that group. Current board member of AIMP-Nashville and has served on the boards of Leadership Music and National Academy of Television Arts & Sciences (NATAS). Current President of RJW Music and Consulting.

Jonathan D. Haskell is an 18-year veteran in the independent music publishing community. As Vice President of Publishing for ALIBI Music, he has expanded the company’s publishing business by over 1,000 percent in annual revenue since joining in 2016. ALIBI is now a leading provider of professionally composed music and sound effects serving a global clientele of film studios, TV networks, trailer houses, streaming platforms, advertisers, video game companies and independent creators. Featuring 250,000+ audio files including stems, alt mixes and cutdowns, ALIBI’s robust library is known for its high quality and versatility. Jonathan is also an advisor to Glow Music Group, a boutique music licensing and publishing company representing over 350 indie artists, with recent placements in “Big Sky,” “Woke,” “Seal Team,” “America's Funniest Home Videos,” “Animal Kingdom,” “Grey's Anatomy” and “Mayans,” as well as ads for Michael Kors, Gatorade and Coke. Additionally, Glow Music Group represents an extensive vintage catalog of over 8,000 copyrights and is founded by Jonathan's wife, music mogul Kari Kimmel. Prior to ALIBI and Glow, Jonathan worked under AIMP founder Michael H. Goldsen for 8 years as Copyright Manager at Criterion Music, which was recently acquired by Universal Music Group. In his spare time, Jonathan continues to write, record and perform music in his bands Seven Saturdays, Glasz and POLLA, with acclaim from such notable outlets as Pitchfork, Stereogum, The Los Angeles Times and NME, which described his music as “serene and beautiful… the kind of music to stare out of aeroplane windows to.”

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