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TikTok Taps Anitta to Launch #Rompiendo Program Highlighting Latinx Music

May 2, 2022

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The program is designed to "highlight the success and impact" of Latinx music and artists on the app
 

TikTok has announced the launch of a new program dubbed #Rompiendo, which is meant to “highlight the success and impact” of Latinx music and artists on the app. According to the social media company, the program includes promotion, playlisting, inclusion on TikTok radio and a feature on @MusicOnTikTok socials.

The first #Rompiendo artist to be featured in the new program is Brazilian star Anitta, whose “Envolver” has been used in more than 2 million videos after the song and its dance challenge went viral on TikTok. A new #Rompiendo artist will be announced every two weeks.

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