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Latin Sales Are Steadily On The Rise In The U.S.

May 3, 2017

After a decade of brutal declines, Latin sales are steadily on the rise in the US.

Luis Fonsi’s ‘Despacito’ featuring Daddy Yankee recently attained diamond status under the RIAA’s Latin program.  And just last month, Shakira’s Zootopia track ‘Try Everything’ earned her platinum status in the United States.  Do these singles, along with recent Latin artist successes, signify that the Latin music market will finally show its strength in the mainstream? Or are these two singles just a temporarily jump in overall Latin numbers?

New research may show the former.  Thanks in large part to music streaming, Latin music in the US grew 3% to $176 million in 2016.  What makes these numbers so special?

This marks the first time in over a decade that the Latin music market has grown.

Read more here.  

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