Home
Search AIMP site
Poscasts
Job Offerings
Industry News
Latin Corner

Copyright Corner

LATIN CORNER
View All Latin Corner Entries

10 Qualities of the Average Latin Music Listener, According to Nielsen Insights

May 3, 2018

Exactly who is the typical Latin music fan?  Most of them are millennials or Gen-X. They prefer to speak Spanish. They believe their cultural heritage is an important component to who they are. And they stream videos like crazy.

These are some of the insights provided by David Bakula, Nielsen Music’s SVP of global product leadership and industry insights, during his very illuminating presentation at the Billboard Latin Music Conference. 

The big take-away, says Bakula, is about “the opportunity that exists with connecting with this consumer in Spanish, and through their heritage and their art.”

Click here to read the 10 precious nuggets of information from Bakula’s presentation.

Members
 
Members:
Login now to register for events and access your members area.
AIMP Twitter follow page AIMP Linked In group page AIMP Facebook page
Calendar of Events
Articles
Members Blog Posts
Streaming Success Stories in China
by M. Finland
View Full Post

China Search Press Release: Musicinfo checks for free whether music is available in China
by M. Finland
View Full Post

See all Posts
Legislation
AIMP Supports The MMA's MLC In a recently issued joint statement, the Association of Independent Music Publishers officials --National Chair and Los Angeles C …

View More

The Music Modernization Act H.R. 1551 (formerly S. 2823), the Orrin G. Hatch-Bob Goodlatte Music Modernization Act: The bill was signed into law on October 11 …

View More