Search AIMP site
Job Offerings
Industry News
Latin Corner

Copyright Corner

View All Latin Corner Entries

10 Qualities of the Average Latin Music Listener, According to Nielsen Insights

May 3, 2018

Exactly who is the typical Latin music fan?  Most of them are millennials or Gen-X. They prefer to speak Spanish. They believe their cultural heritage is an important component to who they are. And they stream videos like crazy.

These are some of the insights provided by David Bakula, Nielsen Music’s SVP of global product leadership and industry insights, during his very illuminating presentation at the Billboard Latin Music Conference. 

The big take-away, says Bakula, is about “the opportunity that exists with connecting with this consumer in Spanish, and through their heritage and their art.”

Click here to read the 10 precious nuggets of information from Bakula’s presentation.

Login now to register for events and access your members area.
AIMP Twitter follow page AIMP Linked In group page AIMP Facebook page
Calendar of Events
Members Blog Posts
Spanish Podcast: moduloMUni2
by M. Mejia
View Full Post

Concord Music buys Fania Records
by M. Mejia
View Full Post

See all Posts
The Music Modernization Act H.R. 1551 (formerly S. 2823), the Orrin G. Hatch-Bob Goodlatte Music Modernization Act: The bill was signed into law on October 11 …

View More

Copyright Alliance Commends Supporters of Marrakesh Treaty   …

View More